Lou Bortone
Lou's latest writings
Britney or Bust: How to Hire the Right Celebrity for Your Advertising
Talent endorsements have become a staple in advertising, with more than 20% of all ads today featuring a TV, movie or sports stars. The reason is simple: Celebrities sell. Hiring a star to promote your company can add awareness, credibility and star power to your business. A few of the ways a celebrity spokesperson can be used by your company include: 1) Advertising – Celebrities can... (posted by Lou 4 years 121 days ago.)
Talent endorsements have become a staple in advertising, with more than 20% of all ads today featuring a TV, movie or sports stars. The reason is simple: Celebrities sell. Hiring a star to promote your company can add awareness, credibility and star power to your business. A few of the ways a celebrity spokesperson can be used by your company include: 1) Advertising – Celebrities can... (posted by Lou 4 years 121 days ago.)
Father Knows Best - Top TV Dads of All Time
Father’s Day is just around the corner, so get ready for the barrage of cards, contests and commercials – all portraying the ideal epitome of “World’s Best Dad." Most of these images of the perfect parent are painted by the media, and especially television. So, like most kids my age, I always assumed that the “greatest dad" (besides my Dad, of course) was a guy like Mike Brady from “The Brady Bunch" or Ward... (posted by Lou 4 years 251 days ago.)
Father’s Day is just around the corner, so get ready for the barrage of cards, contests and commercials – all portraying the ideal epitome of “World’s Best Dad." Most of these images of the perfect parent are painted by the media, and especially television. So, like most kids my age, I always assumed that the “greatest dad" (besides my Dad, of course) was a guy like Mike Brady from “The Brady Bunch" or Ward... (posted by Lou 4 years 251 days ago.)
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